As Roseboro awakens to a new renaissance, locals say one man stands at the center of the tale — the builder, the visionary, the legend in the making.

I don’t chase glory. I chase purpose. And when you work with purpose, people start telling stories about you whether you want ’em to or not.”
— Zachary Jordan

ROSEBORO, NC, UNITED STATES, December 12, 2025 /EINPresswire.com/ -- Roseboro business owner Zachary Jordan has announced a multi-phase community development initiative that brings together several of his local ventures to support economic activity, property revitalization, and creative engagement throughout the town. Jordan, who operates North Carolina Welding, Roseboro Studios, Rosie’s Pizza, Railroad Street Steakhouse, and a number of redevelopment projects, says the initiative is designed to align these efforts under one coordinated vision.

The initiative includes upgrades to dining establishments, planned development of an entertainment space, expanded digital storytelling for small businesses, job creation efforts, and collaborative events aimed at increasing community participation in downtown activities. According to Jordan, the focus is on establishing a more connected ecosystem of local commerce, creativity, and opportunity.

“We’re bringing everything under one umbrella so the work happening across different properties can support each other and support the community,” Jordan said. “When businesses collaborate instead of operate in isolation, the whole town benefits.”

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?? A Growing Community Folklore Movement

In recent months, as Jordan’s projects have become more visible, a unique cultural trend has emerged among Roseboro residents. Community members have increasingly shared light-hearted and exaggerated “tall tale” descriptions of Jordan’s work ethic, skill, and presence in the town — a playful, folk-style commentary reflecting both humor and local pride.

While entirely fictional, these anecdotes have become part of everyday conversation.

Some residents jokingly claim:
• that he “once welded a gate so strong it could stop a hurricane,”
• or that “the sound of his welder before sunrise echoes across town like early-morning thunder,”
• or that “old buildings stand straighter when he walks by, as if they know they might be next in line for repairs.”

Others laugh about stories saying he “can turn an empty building into a future business just by looking at it,” or that “he films a person so well they start acting like they’re already famous.”

Local business owners have also contributed to the folklore, with comments like, “If Zachary shows up to help, you know the project’s going to get done,” and “He works faster than the town clock can keep up.”

According to community members, these tall tales aren’t meant to be taken literally; instead, they serve as a light-hearted way for residents to express excitement about the visible changes happening in town.

Roseboro historian volunteers note that small towns across the South have a long tradition of creating local tall tales around hardworking or influential figures — a storytelling style used to celebrate community momentum. Jordan’s name, they say, has recently become part of that tradition.

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??? Details of the Community Development Initiative

Jordan’s initiative will coordinate activities across multiple business sectors, including:

1. Roseboro Studios — Community Storytelling & Visibility
• Expanded filming services for local entrepreneurs, nonprofits, and events.
• Digital features that highlight Roseboro small businesses.
• Increased social media distribution aimed at boosting tourism interest.

2. Property Revitalization Projects
• Upgrades and repairs on select downtown properties.
• Plans to repurpose underutilized buildings for new business opportunities.
• Improvements to pedestrian-friendly areas.

3. Restaurant Enhancements
• Modernization efforts at Rosie’s Pizza.
• Facility upgrades for Railroad Street Steakhouse in preparation for redevelopment.

4. Employment & Training Opportunities
• New roles connected to media production, welding, hospitality, and events.
• Continued job support for incoming workers connected to North Carolina Welding projects.

5. Entertainment Complex Planning
• Early-stage preparations for converting Railroad Street Steakhouse into an indoor-outdoor entertainment hub featuring a stage, viewing screen, and community events.
• Collaboration with local musicians, performers, and small vendors.

6. Community Events & Partnerships
• Development of seasonal gatherings, entertainment nights, and cultural events.
• Opportunities for collaboration with the town, local schools, and independent creators.

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? Jordan Responds to Community Folklore With Appreciation and Focus ?

While the tall-tale comments continue to circulate, Jordan maintains that the initiative is grounded in practical work and collaborative progress.

“The stories are funny and I appreciate the creativity,” Jordan said. “But the real focus is consistency — doing the work day after day, listening to what the community needs, and building something sustainable.”

Jordan added that he hopes the initiative will inspire other business owners to collaborate and invest in the town’s future.

“A lot of good things can happen when people start believing in their town again,” he said. “If these projects help spark that belief, then it’s worth the effort.”

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?? Community Impact and Early Observations

Residents say they have already noticed increased foot traffic, more online engagement with local businesses, and improved visibility for new and existing storefronts. Several community members have credited Jordan’s collaborative approach for creating momentum and renewed optimism.

Local volunteers note that Roseboro has experienced periods of economic fluctuation in the past, and many are hopeful that coordinated efforts like this will support long-term growth.

Business owners in the downtown area have also reported increased interest from customers who discovered them through Roseboro Studios features or community events connected to Jordan’s projects.

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?? Call to Action

Local organizations, small businesses, artists, and community members who would like to participate in collaborative efforts or inquire about partnerships connected to the initiative may contact:

Zachary Jordan
Phone: 910-849-9900
Website: www.RoseboroStudios.com

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?? Editor’s Note

The tall-tale statements included in this release represent informal, humorous community anecdotes shared publicly by residents. They are presented solely as cultural context and do not represent factual claims. The primary purpose of this release is to announce the community development initiative and summarize related public sentiment.

Zachary Jordan
Roseboro Studios
+1 910-849-9900
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