Frederic Levesque, a cybersecurity product leader based in the United States, urges individuals and teams to take personal responsibility for protecting trust in an increasingly digital economy.

As digital threats continue to rise, Frederic Levesque, Head of Product for Emerging Business and Partnerships at cybersecurity company AURA, is speaking out about the growing importance of digital trust, clear thinking, and shared responsibility in online safety.

Levesque, a longtime product leader in cybersecurity, is advocating for greater awareness of how everyday digital habits affect personal security, businesses, and long-term trust in technology.

“In cybersecurity, you don’t get many second chances,” Levesque says. “If something breaks, trust breaks with it.”

Why Digital Trust Matters Now

Cybercrime is no longer a niche risk. Industry estimates project that global cybercrime costs will exceed $10 trillion annually by 2025, up from roughly $3 trillion a decade ago—placing its economic impact on par with, or greater than, many forms of traditional physical crime. Identity theft, data breaches, and account takeovers now affect millions of individuals each year, often without any immediate warning.

Identity theft doesn’t start loud, and it rarely goes away quietly. It can begin with a stolen Social Security number, a leaked password, or a single piece of personal data taken without anyone noticing. Once that information is in circulation, the impact can unfold slowly—missed signals, compromised accounts, repeated fraud attempts—and the cleanup can take months or longer.

Levesque notes that many of these risks stem from simple gaps in awareness rather than sophisticated attacks.

“Most problems don’t start with hackers,” he says. “They start with confusion, rushed decisions, or systems that weren’t designed with people in mind.”

A Product Leader’s Perspective on Security

In his role at AURA, Levesque works at the edge of emerging business and partner-driven products. His focus is on building systems that scale without sacrificing clarity or reliability.

“You’re often building without a perfect map,” he says. “That’s where judgment matters more than speed.”

He emphasizes that security is not only a technical issue. It is also a design and communication issue. When users do not understand a product, they are more likely to misuse it or ignore warnings.

“If people don’t know why something matters, they won’t protect it,” Levesque explains. “Good security starts with good explanations.”

What Individuals Can Do Today

Levesque stresses that digital trust isn’t built only by companies or regulators. Individuals play a direct role through everyday choices—especially as scams become more convincing and harder to spot.

“Small habits add up,” he says. “Strong passwords. Keeping up with the latest scams. Updated software. Paying attention instead of clicking through.”

He notes that AI has changed the threat landscape. Today’s scams increasingly use AI-generated emails, texts, voice calls, and even deepfake videos that mimic trusted people and brands. These attacks don’t rely on technical exploits—they rely on speed, pressure, and believability.

Because of that, he encourages people to slow down online, question unexpected requests, verify before acting, and treat personal data with the same care they would physical assets like wallets or keys.

“Trust comes from consistency,” he says. “You earn it by doing the basics well, over and over—even when the message looks real.”

A Call for Clear Thinking in a Noisy Digital World

Levesque also points to information overload as a growing risk. With constant alerts, links, and notifications, users are more likely to make mistakes.

“Speed is the enemy of judgment,” he says. “When everything feels urgent, people stop thinking.”

He believes better outcomes come from simpler systems and clearer choices. This philosophy shapes both his professional work and his broader advocacy.

Call to Action

Frederic Levesque encourages individuals to take ownership of their digital lives by:

  • Reviewing privacy and security settings on key accounts

  • Using unique passwords and password managers

  • Keeping devices and software up to date

  • Slowing down before responding to unexpected messages or requests

  • Learning the basics of how digital products handle personal data

“Security isn’t about fear,” Levesque says. “It’s about understanding and intentionality.”

About Digital Trust and Cyber Awareness

Digital trust refers to the confidence people have that technology systems will protect their data, identity, and privacy. As more of daily life moves online, maintaining this trust requires informed users, thoughtful product design, and shared responsibility across individuals and organizations.

Through his work and public advocacy, Frederic Levesque continues to highlight the role that clear thinking, good design, and personal responsibility play in building a safer digital world.

Media Contact

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Frederic Levesque

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Taos

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New Mexico

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