Traverse Bay Farms Upgrades Customer Rewards Points Program, Easier to Earn, Redeem, and Save
(PRUnderground) February 4th, 2026
Traverse Bay Farms announced an upgraded Customer Rewards Points Program designed to help shoppers earn points faster, redeem rewards more easily, and enjoy more consistent savings across award-winning products Traverse Bay Farms tart cherry juice concentrate, tart cherry capsules, fruit salsas, barbecue sauces and specialty food favorites. The upgrade reflects the company’s focus on creating a smoother shopping experience—whether customers are ordering online, visiting the Bellaire or Elk Rapids stores, or building gift boxes for friends and family.
The new program enhancements are built around one clear goal: make loyalty rewards feel simple, predictable, and easy to redeem. With additional point tracking, easier redemption, and additional opportunities to earn, members can see the value of their rewards sooner and apply them with confidence.
What’s new in the upgraded rewards program
- Easier earning and redemption: Points are tracked and can be applied with fewer steps at checkout, so members spend less time clicking and more time enjoying their order.
- More ways to earn points: Members can collect points through common actions beyond purchases (such as account activities and seasonal promotions), giving shoppers more flexibility to build rewards even between orders.
- Member-only perks: Expect periodic bonus-point events, early access to select offers, and occasional exclusive deals that are available only to rewards members.
- Better visibility and planning: Members can quickly see their points balance and available rewards, making it easier to plan savings on future orders—especially for reorders and seasonal gifting.
“Customers told us they wanted rewards that feel simple,” said Andy LaPointe. “This upgrade is about removing friction, improving clarity, and giving people more reasons to come back for the products they already love. When someone finds a favorite—whether it’s tart cherry juice concentrate, fruit salsa, or a pantry staple—we want the rewards experience to feel just as dependable.”
Designed for reorders, discovery, and gifting
Traverse Bay Farms serves customers who stock up on wellness-forward tart cherry favorites as part of a consistent routine, as well as shoppers who love discovering new flavors and seasonal limited batches. The upgraded rewards program is designed to support both patterns. Members can earn points on everyday staples, then use rewards toward reorders, trying something new, or building gift sets for holidays, birthdays, and “thinking of you” moments.
Because Traverse Bay Farms offers a wide range of fruit-forward products—from juices, dried fruit, and capsules to salsas, jams, and barbecue sauces—the program is structured to reward frequent shoppers without making the benefits feel complicated or hard to access.
About Traverse Bay Farms / Fruit Advantage
Traverse Bay Farms – America’s #1 award-winning superfruit brand – Inspired by Northern Michigan, recognized with 38+ national food awards for flavor and quality. Family-owned in Northern Michigan, we provide fruit-forward gourmet foods and wellness products using as much Michigan-grown fruit as possible—USA cherries.
Our lineup features fruit salsas, fruit barbecue sauces, no-added-sugar dried cherries and blueberries, and our renowned tart cherry juice concentrate—bottled in glass and backed by the industry’s first and only sediment-free guarantee. We also publish educational resources to help customers enjoy healthy lifestyles, understand the science behind cherries and other superfruits.
About Fruit Advantage
Fruit Advantage®, our sister brand, offers fruit-based supplements formulated to support everyday wellness. Offerings include tart cherry, wild blueberry, and pomegranate capsules. Cherry Prime
— Complete Muscle & Joint Complex uniquely combines tart cherries with glucosamine and chondroitin to help support joint comfort and active recovery.*
- 38+ national food awards
- Glass-bottled cherry juice with a sediment-free guarantee
- As much Michigan-grown fruit as possible; USA-grown ingredients
- Two year-round retail stores in Bellaire and Elk Rapids, Michigan
- 24/7 live phone customer service: 1-877-746-7477
Learn more at TraverseBayFarms.com.
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