On the heels of a record year, with $50M in sales in 2025, Viking Revolution is bringing its collection of beard oils and hair care products to Walmart

NEW YORK --(BUSINESS WIRE)

Viking Revolution, the men’s grooming brand known for their effective formulas, quality ingredients and affordable prices, today expanded into Walmart stores nationwide. Beginning today, consumers can find Viking Revolution’s core products, including Beard Oil, Beard Balm, Beard Wash, Beard Conditioner, Sea Salt Hairspray, Shave Cream, and Solid Cologne, in the Personal Care aisle.

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“Following the immense success we’ve seen on Amazon and TikTok Shop, expanding into Walmart is a significant inflection point for Viking Revolution and underscores the level of trust we’ve earned with consumers,” said Victor Mendoza, founder of Viking Revolution. “As the men’s grooming market continues to see explosive growth, we are setting ourselves apart as the go-to beard and hair care brand for the hard working, every day man, with formulas that actually work, at an affordable price point.”

After a successful launch at Sprouts in 2025, this latest retail expansion represents a key milestone in Viking Revolution’s evolution from digital-native to omni-channel brand. This growth is evidenced by the success the brand has seen in online sales since their 2016 inception. With $50 million in revenue in 2025 alone, Viking has sustained nine years of YoY growth as an e-commerce darling with more than 400K 5 star reviews.

With Walmart, Viking signals a new phase of growth for the brand and its omnichannel expansion, unlocking access to new customer audiences with convenient, in-store and online shopping experiences for consumers who prefer to browse and buy in person. The Walmart assortment will also showcase newly designed, retail-optimized packaging that enhances shelf presence and clearly highlights key product benefits in a fast-paced store environment.

“Digitally native brands like Viking Revolution are shaping today’s grooming category, and bringing them into our stores and online allows us to introduce our customers to trusted brands that have already proven to be loved by millions of consumers,” said Jerrit Davis, Vice President of Personal Care Merchandising at Walmart. “Viking Revolution’s strong product assortment and accessible price points, without sacrificing quality, position the brand for success at Walmart, giving shoppers greater access to quality, everyday grooming solutions.”

ABOUT VIKING REVOLUTION

Founded in 2016, we give men everything they need to own and enhance their natural ruggedness. Society tells you to sand off your edges, to trade your grit for gloss. It pushes a sanitized version of manhood, trying to tame what is wild in you. Enough. At Viking Revolution, we know true strength isn’t smooth and flawless. It’s found in the scars that tell your story and the wrinkles that prove you’ve actually lived life.

Our products are designed to enhance your inherent ruggedness, not erase it. Forget the overly complicated routines and fancy packaging. Viking Revolution is elevating men’s grooming by leaning into your masculine spirit, not away from it. Your native ruggedness is reflected by ingredients that pay tribute to sea, sun, camp and forest.

Viking Revolution lets you feel good in your own skin, comfortable in your own beard, and ready to face the world as your true, unvarnished self. Viking Revolution is part of Essor’s growing portfolio of digitally native brands scaling thoughtfully into brick-and-mortar.

ABOUT ESSOR:

Essor, where brands take flight. We find digital challenger brands and supercharge them into iconic global legends that consumers love. As a next-generation consumer products platform, we leverage technology, industry expertise, and strategic collaborations to ignite growth and launch brands beyond expectations. Essor's brand portfolio includes a broad range of rapidly growing health & wellness and lifestyle brands like Boka, Puracy, OTOTO Design, FreshCap, Iron Flask, Fullstar, NumNum, Key Nutrients, and Viking Revolution.

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