The global BI market will grow from USD 35.35B in 2025 to USD 86.12B by 2035, driven by the BFSI, healthcare, and retail sectors.

At Polaris Market Research, business Intelligence tools help organizations make better decisions, advance their operations, analyze data, and provide key insights that fuel growth across industries.”
— Polaris Market Research

NEW YORK CITY, NY, UNITED STATES, December 15, 2025 /EINPresswire.com/ -- According to a Polaris Market Research report, the global business intelligence market was valued at USD 35.35 billion in 2025 and is projected to grow at a CAGR of 9.3% from 2026 to 2035. It is projected to reach USD 86.12 billion by the year 2035. Business intelligence, or BI for short, is a set of tools and processes that enable organizations to transform data into usable insights. It helps a business decipher trends, enabling it to make better decisions for overall improvement.

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• What is the size and growth forecast of the global business intelligence market?
• What are the key growth drivers for the business intelligence market?
• Which regions are leading in the business intelligence market?
• What are the recent trends in the business intelligence market?
• Which market segments are driving growth in business intelligence?
• Who are the major players in the business intelligence market?
• What are the most recent developments and innovations in business intelligence?

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• The market is driven by adoption in BFSI and healthcare, as well as by the growing demand for retail analytics from e-commerce expansion.
• The number of businesses using BI services to enhance decision-making, efficiency, and competitiveness will increase, as will the growth of BI services.
• The BFSI sector led the BI market in 2025, where BI was used for data management, risk management, fraud detection, and customer experience enhancement.
• North America accounted for approximately 49.8% of the BI market in 2025, driven by major vendors such as Microsoft, IBM, and AWS, as well as early adoption of advanced technologies.
• It is expected that Asia Pacific will experience the highest growth, driven by digital transformation in China, Japan, South Korea, and Australia.
• The strong digitalization and data-driven decision-making across the public and private sectors have been driving huge growth in India.

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Business intelligence is a fast-growing market, but what drives the growth? The following are the key drivers, emerging trends, and challenges that shape the market, according to Polaris Market Research.
What’s Fueling Growth of Market?

Growing Data Volume: The exponential growth in business data is driving the adoption of BI tools. Companies rely on BI to analyze data, identify patterns, manage data quality, and strengthen data governance, driving market growth.

Increasing Adoption of Cloud Computing: Enterprises are adopting cloud computing to achieve greater flexibility, scalability, and cost-effectiveness, thereby better supporting their BI infrastructure. Cloud-based BI enables easier data access, collaborative data analysis, real-time decision-making, and robust security to meet management's expectations.

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Cloud BI Adoption: Cloud-based BI is revolutionizing analytics by providing scalable platforms, flexible deployment options, reduced costs, real-time collaboration, and accelerated innovation. It facilitates easier access to data for timely decision-making, thereby driving the wider adoption of BI across industries.

Regulations and Data Privacy: Government regulations and data privacy requirements influence how organizations manage and analyze data. Companies are moving towards adopting secure BI platforms and ensuring compliance, thereby opening growth opportunities for the Business Intelligence market.

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Challenges in BI Adoption: Poor data quality, inadequate adoption, complex integrations, and high costs are all real challenges that organizations face with BI. These issues delay investments and hold down the market growth. Therefore, most enterprises prioritize lower-risk digital projects with quicker returns.

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It is expected that the services segment will grow as organizations increasingly use BI tools to make better decisions, improve efficiency, and gain a competitive edge. The easy-to-use dashboards, data visualization, and reporting solutions help turn data into insight-driven actions, thereby accelerating segment growth in the global market.

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In 2025, the leading position in the BI market was held by the BFSI segment, for which BI solutions were critical to managing data more effectively, reducing associated risks, and improving the customer experience. The manufacturing and government sectors are other growing sectors, driven by predictive analytics and wider BI adoption.

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North America: North America is leading the BI market, driven by large vendors and early adoption of technologies. Companies improve their decision-making, innovation, and competitiveness with BI supported by a strong IT infrastructure and digital maturity.

Asia Pacific: Asia Pacific is growing rapidly, driven by digital transformation, rising internet use, and government support. For this, companies seek real-time insights while SMEs are going towards cloud-based BI solutions.

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The market is evolving as companies innovate and differentiate themselves from competitors. Leading firms are using R&D, advanced technologies, and partnerships to improve products and expand. Companies also enter new plays, increasing competition. Here are some of the leading companies in the industry:

• AWS: Offers highly scalable cloud-based BI on real-time data analytics and reporting.
• DOMO: Offers cloud-based BI platforms that integrate data visualization, dashboards, and analytics.
• IBM: Provides enterprise BI tools with AI-powered insights, coupled with rich advanced analytics. Also operational in the social business intelligence market.
• Information Builders: Specializes in data integration, reporting, and analytics for businesses.
• Microsoft: It offers a variety of BI tools, including Power BI, to visualize data for reporting and decision-making.
• MicroStrategy: Provides analytics and mobility platforms to enable enterprise BI and insights.
• Oracle: Provides industries with BI reporting, dashboards, and predictive analytics solutions.
• Qlik: Offers data discovery and visualization tools to enable data-driven decision making.
• Salesforce: The company provides BI and analytics integrated into its CRM ecosystem.
• SAP: Provides BI solutions for enterprise reporting, data analysis, and operational insights.
• SAS: Provides all the tools needed for advanced analytics, such as predictive modeling and business intelligence.
• Sisense: It offers cloud-based BI platforms for complicated data analysis and visualization.
• Teradata: Provides enterprise data analytics and BI solutions for big data.
• TIBCO: Provides BI and analytics for real-time data visualization and decision support.
• Yellowfin: Offers collaborative BI platforms with dashboards, reporting, and analytics.

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In April 2025, Databricks Ventures announced an investment in Omni's Series B round. It also forged a partnership to integrate Omni seamlessly with the Databricks Data Intelligence Platform. This collaboration is set to enhance its business intelligence and analytics capabilities further.

In September 2022, Intellicus launched Flow, an omnichannel workforce management solution. The company revealed that the new solution is aimed at enhancing workforce productivity at BPM companies by leveraging AutoML, data science, and machine learning.

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• Solutions
• Services

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• Cloud
• On-Premise

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• Large Enterprises
• Small and Medium-Sized Enterprises (SMEs)

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• Human Resource
• Finance
• Operations
• Sales and Marketing

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• Retail
• Manufacturing
• Government and Public Services
• Media and Entertainment
• Transportation and Logistics
• BFSI
• Other

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• North America
? U.S.
? Canada
• Europe
? Germany
? France
? UK
? Italy
? Spain
? Netherlands
? Russia
? Rest of Europe
• Asia Pacific
? China
? Japan
? India
? Malaysia
? South Korea
? Indonesia
? Australia
? Rest of Asia Pacific
• Middle East & Africa
? Saudi Arabia
? UAE
? Israel
? South Africa
? Rest of Middle East & Africa
• Latin America
? Mexico
? Brazil
? Argentina
? Rest of Latin America

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The global business intelligence market was valued at USD 35.35 billion in 2025 and is projected to reach USD 86.12 billion by 2035, growing at a CAGR of 9.3% from 2026 to 2035.

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Increased adoption from the sectors of BFSI, healthcare, and retail; rising demand for real-time analytics, cloud-based solutions, and data-driven decisions-these factors have become the drivers for growth.

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This report highlights key market drivers, emerging trends, challenges, and competitive dynamics. It highlights increased data volumes, the rise of cloud adoption, and regulatory requirements as important prerequisites to growth.

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The open opportunities include cloud-based services, predictive analytics, AI-driven BI solutions, and increasing adoption by SMEs and emerging markets.

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Polaris Market Research provides premium market intelligence regarding the business intelligence market. By combining our proprietary data with expert analysis and primary research, our reports will help customers make strategic decisions with clarity and confidence.

Likhil G
Polaris Market Research and Consulting
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