AUCKLAND, NZ / ACCESS Newswire / December 3, 2025 / Independent grocery pioneer The Kennerly Group is accelerating its growth with a major expansion of its flagship online grocer Paddock to Pantry, alongside continued success from its specialty meat delivery brand, The Meat Box.

Significant Expansion for Paddock to Pantry

The latest development will see Paddock to Pantry triple its product range through a new state-of-the-art warehouse facility and the opening of a second physical retail store. These moves are designed to strengthen logistics, improve product availability, and extend the brand's reach across both online and in-store channels.

Founded in 2017, Paddock to Pantry has established itself as a trusted name in ethical grocery retailing. The brand focuses on local sourcing, transparency, and community partnerships, offering New Zealand shoppers a genuine alternative to the major supermarket chains.

The Meat Box Continues to Grow

Also under The Kennerly Group umbrella, The Meat Box has become one of the fastest-growing meat subscription and home-delivery services in New Zealand and Australia. Known for premium, traceable cuts and exceptional customer care, the service continues to gain loyal followers.

"I've been ordering from The Meat Box for more than three years," said Sarah T., a customer from Melbourne. "The taste and quality are unmatched-and it's reassuring to know exactly where the meat comes from."

Challenging the Grocery Duopoly

Together, the two brands are helping The Kennerly Group take on the supermarket duopoly that dominates both sides of the Tasman. The company is preparing a submission to the Australian Federal Government, advocating for the role of independent retailers in driving competition, supporting producers, and improving outcomes for consumers.

"Kiwis and Australians deserve more choice in how and where they shop," said Wayne Kennerly, founder of The Kennerly Group. "By expanding Paddock to Pantry and growing The Meat Box, we're proving that independent, locally focused businesses can thrive-and lead."

A Vision for Ethical, Community-Led Growth

The new warehouse will enable Paddock to Pantry to introduce hundreds of new grocery and household items, including fresh produce, artisan goods, and sustainable everyday essentials. The upcoming second store will offer customers a farm-to-home retail experience, further connecting them with the people and stories behind their food.

This expansion highlights The Kennerly Group's ongoing mission to reshape the New Zealand grocery landscape-prioritising ethics, quality, and community impact over scale alone.

About The Kennerly Group

The Kennerly Group is an independent New Zealand-owned grocery collective dedicated to building fairer, more sustainable food systems. Its brands include:

  • Paddock to Pantry - an online supermarket and retail grocer focused on local and ethical sourcing.

  • The Meat Box - a premium subscription and home-delivery service offering high-quality, traceable meats.

For more information, visit paddocktopantry.co.nz or themeatbox.co.nz

Media Contact

Kenneryly Group CEO: Wayne Kennerly

SOURCE: The Kennerly Group



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