Certified Financial Planner Urges Americans to Take Small, Personal Steps Toward Long-Term Stability

MONROVIA, IN / ACCESS Newswire / September 19, 2025 / In an era marked by economic uncertainty and rising financial stress, Certified Financial Planner Brandon Willett is speaking out about the growing need for financial clarity, especially among young families and working-class individuals. Drawing on over 15 years of experience, Willett is urging Americans to take small, manageable steps toward long-term financial confidence-even without a background in finance.

"People don't need to have everything figured out overnight," Willett said. "But they do need to start. The first step can be as simple as writing down your goals or asking yourself what peace of mind looks like."

A former Division I-AA All-American athlete and now a respected figure in the financial planning space, Willett built his career on helping people understand their money in a way that feels human, practical, and honest. His focus: clarity over complexity, listening over lecturing.

A Rising Need for Financial Guidance

According to a 2023 survey by PwC, 57% of U.S. employees say finances are the top cause of stress in their lives. The same study found that 60% of working adults are living paycheck to paycheck-even among those earning over $100,000 a year.

Willett believes this stress is more about confusion than it is about numbers.

"Most people aren't looking for the perfect plan," he said. "They just want to stop feeling overwhelmed."

He often points to an example from his own practice. A young couple came to him uncertain, nervous, and unsure of where to start. "They had two kids, busy jobs, and no clear direction," Willett recalled. "We slowed it down, focused on one goal at a time, and made space for their questions. That's when things began to shift."

Simple Habits, Real Impact

Rather than pushing products or flashy strategies, Willett advocates for small, daily financial habits that build trust and confidence over time. He encourages people to focus on three key steps:

  1. Reflect on personal values and goals.
    "If you don't know what matters most to you, it's hard to plan for it," he said.

  2. Talk openly with family.
    "Start the conversation-even if it's uncomfortable. You don't need all the answers to begin."

  3. Ask questions.
    "No question is too small. Understanding comes from curiosity."

The Role of Trust in Personal Finance

Willett's message is simple but powerful: Trust yourself enough to start asking questions-and trust the process enough to keep going.

"Financial planning isn't about knowing everything," he said. "It's about being honest about where you are, and being open to where you want to go."

While technology continues to reshape the financial industry, Willett believes the human element is more important than ever.

"Apps can track your spending. AI can build a plan. But nothing replaces a real conversation-especially when emotions are involved."

Willett isn't launching a campaign or selling a program. Instead, he's using his voice to inspire a mindset shift-especially among those who've felt left out of traditional financial advice circles.

"If you're stressed, overwhelmed, or just unsure-that's normal," he said. "But don't stay stuck. Start small. Start simple. Start now."

About Brandon Willett
Brandon Willett is a Certified Financial Planner with more than 15 years of experience helping individuals and families find clarity in their financial lives. A former three-sport athlete and collegiate football standout, he brings a grounded, team-oriented approach to financial guidance. Brandon lives in Indiana with his two daughters and enjoys golf, reading, and lifelong learning.

SOURCE: Brandon Willett



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