SOURCE WSS

Where Family, Sport, and Back-to-School Essentials Come Together

LOS ANGELES, July 14, 2025 /PRNewswire/ -- This back-to-school season, WSS - a banner under Foot Locker, Inc. (NYSE: FL) - and the neighborhood shoe store known for bringing value and style to local communities, is teaming up with two beloved athletes, San Diego FC's Hirving "Chucky" Lozano and Five-time All-Star Adrián González, to celebrate what really matters to them: family, access to the brands kids love, and setting  kids up for success.

Chucky Lozano and Adrián González team up with WSS to celebrate family, inspire the next generation, and kick off a Back-to-School season fueled by culture, community, and shared values.

The WSS "Best Value Always" campaign features Lozano and González appearing alongside their children in a heartfelt commercial that blends back-to-school excitement with powerful reminders of cultural pride and generational inspiration.

"Back-to-school isn't just about pencils and shoes-it's about giving your kids the confidence to go after their dreams," said Hirving "Chucky" Lozano. "I'm proud to work with WSS, a brand that's always supported our communities with heart and purpose."

"Partnering with WSS felt like a great fit because they're a brand rooted in community," said Adrián González. "Their values align closely with my own, especially my family-first approach to life. I'm grateful to have collaborated on a campaign that was made even more special by having my daughters by my side."

Back-to-School Events and Activations
To help families gear up for the new school year, WSS is hosting a series of in-store Back-to-School events from July 17 to August 18 at participating locations. Select stores will offer community-focused activations such as free school supplies, complimentary haircuts for kids, and exciting giveaways-including chances to win back-to-school essentials like sneakers, bikes, Chromebooks, and more.

Free school supplies available while supplies last. Haircuts subject to time and capacity, first-come, first-served. Giveaway items and activations, including the Locker Challenge, may vary by location and are subject to Official Rules-see store associate for details. Restrictions may apply. For a complete list of participating stores and updated event information, visit back-to-school-events.

From the First Bell to After-School Goals
This season, WSS is your go-to destination for back-to-school looks that get every student classroom-ready and game-day-ready-offering styles that inspire self-expression and celebrate fresh starts:

WSS Back-to-School Highlights

  • Backpacks That Carry More Than Books: Featuring top brands and thoughtful details like padded straps, USB ports, and water-resistant finishes-plus clear styles that meet school guidelines.
  • Everyday Essentials for Less: 3-for-$20 tees and bundles from WSS Athletic to outfit the whole crew .
  • Easy Shopping Options: Free shipping on orders of $99 or more and convenient in-store pickup (subject to terms and conditions).
  • WSS Rewards: Earn 1 point per $1 and unlock exclusive savings and perks.

About WSS
WSS, a banner of Foot Locker, Inc., is a neighborhood-focused, value-driven footwear and apparel retailer headquartered in Gardena, California, with over 150 stores nationwide. WSS offers a wide selection of sneakers from top brands including adidas, Nike, Jordan, New Balance, Puma, and Converse, along with casual and workwear styles from Wolverine, Timberland, and its private label Eurostar. To learn more, visit www.shopwss.com.

Baseball legend Adrián González and his daughters team up with WSS for the 2025 Back-to-School campaign, spotlighting family, style, and everyday value.
Hirving “Chucky” Lozano and his family bring heart to WSS’s 2025 Back-to-School campaign, celebrating love, culture, and setting kids up for success.
Level up your rotation with a classic reimagined. The Vans Knu Skool in pink checkerboard brings the heat with iconic style and everyday wearability. Available at WSS.
From classroom hustle to after-school moves, the New Balance 740 keeps up with your grind. Lightweight and built to flex with your lifestyle. Available at WSS.
An icon that never misses. The adidas Superstar brings heritage style and everyday versatility to your back-to-school lineup. Clean, classic, and always in rotation. Available at WSS.

 

 

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