SOURCE K-Beauty World

New Retail Platform From Landing International, a B2B Global Retail Partner, Brings Breakthrough Korean Brands to North America

LOS ANGELES, July 14, 2025 /PRNewswire/ -- K-Beauty World, a first-of-its-kind retail platform dedicated to the discovery of K-Beauty brands powered by established retail partner, Landing International, announces today their debut nationwide at Ulta Beauty stores. Curated by esteemed entrepreneur, Sarah Chung Park, the movement will start with bringing eight of Korea's most exciting beauty brands to consumers both in-store and online.

Created as a destination for U.S. consumers to access authentic Korean beauty, K-Beauty World is the first large-scale retail concept with shoppable destinations and immersive activations. With an offering of over 200 products across skincare and color cosmetics, K-Beauty World ensures consumers are discovering not just what's trending, but a collection of heritage products and treatments with innovative ingredients, sensorial textures, and evidence-driven results.

"We are excited to partner with K-Beauty World to meet the rapidly growing U.S. demand for accessibility in Korean beauty innovation," said Kaitlin Rinehart, Vice President of Merchandising, Ulta Beauty. "This exclusive partnership brings time-honored, high-performing products, that have been long trusted by Korean consumers, to a broader audience, making it easier than ever for beauty lovers across the country to experience the power of K-Beauty. While we have offered many K-Beauty brands within our skincare assortment for some time now, we are thrilled to enter this next phase of growth and expansion with even more brands to discover across categories and price points. From effective ingredients to forward-thinking trends and packaging distribution, we can't wait for new and existing Ulta Beauty guests across all age groups to experience the curated assortment of K-Beauty World brands that will be available to shop in our stores and on Ulta.com this summer."

To introduce K-Beauty World to U.S. consumers, the brand launched K-Beauty Mart, a traveling immersive pop-up modeled after Korea's beloved convenience stores. The viral activation has appeared at Westfield Century City in LA, South by Southwest, RevolveFest during Coachella, and Bryant Park in NYC, with the next stop set for Lollapalooza in Chicago this July and more to come later this year. Designed as a beauty playground, K-Beauty Mart includes interactive displays, live product demos, and exclusive early access to Korean beauty's next wave of products.

"K-Beauty World is about more than just what's new from Korea – it's about what's next in beauty for all ages, tones, and budgets," says Sarah Chung Park, creator of K-Beauty World and the strategic architect behind the platform. "Ulta Beauty, with its unparalleled reach, commitment to inclusivity, and passion for innovation, is the perfect partner to bring this vision to life. Together, we're introducing U.S. consumers to a new era of Korean beauty – one that blends cultural storytelling with cutting-edge formulations and truly accessible retail experiences."

Select products from Chasin' Rabbits, I'm From, Mixsoon, NEOGEN, Rom&nd, Some By Mi, Sungboon Editor, and Unleashia will be available at Ulta Beauty stores nationwide and online at Ulta.com.

For more information or media inquiries, please contact: K-Beauty World: [email protected]

About K-Beauty World
From shoppable retail curations to viral pop-ups and experiences, K-Beauty World is the ultimate retail platform for all ages, tones and budgets to discover K-Beauty. Powered by Landing International, K-Beauty World brings over 200 high-performance skincare and makeup products to the U.S. from the K-Beauty brands shaping what's next.

About Sarah Chung Park
Sarah Chung Park is a beauty industry thought leader who has helped hundreds of brands strike it big in U.S. retail. Dubbed the "Godmother of K-Beauty," Sarah has fueled the rise of Korean Beauty since 2007 – launching over 180 brands in American retail. Recognized for her commitment to making beauty a more conscious, inclusive and empowering place, Sarah was named one of Inc. Magazine's Top 100 Female Founders of 2021 and Entrepreneur 100 Women of Influence. Sarah is the author of The Second Wave of K-Beauty Report.

About Landing International
Landing International is the leading B2B global growth partner helping brands launch, scale, and succeed in new markets. Founded in 2013, Landing is the engine behind America's K-Beauty movement – responsible for introducing and scaling viral brands like COSRX and Hanskin in the U.S. market. Landing has established over 180 beauty and wellness brands at major U.S. retailers including Dermstore, JCPenney, Nordstrom, Revolve, Target, and Ulta Beauty, including 25 brands at Ulta Beauty alone. With a unique focus on brand identity and long-term growth, Landing continues to help its brands reach over $250 million in sales.

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