Iconic Twitter HQ Sign Detonated in Marketing Stunt

DitchIt disrupts industry norms with bold acquisition and demolition of iconic Twitter bird sign
The stunt, captured on camera in the Nevada desert with a 15-person crew, four Tesla Cybertrucks, and a Hollywood explosives expert, symbolized a farewell to outdated tech giants and introduced DitchIt's mission: building a local marketplace prioritizing people over profits.
Ditchit's spokesman, James Deluca, drew parallels between Elon Musk's Twitter rebranding and Ditchit's goals, stating, "Today's platforms prioritize businesses, but Ditchit is different — free, ad-free, and community-focused."
The 12-foot Twitter logo, affectionately known as "Larry," was bought at auction for $34,000 and transformed into a disruption symbol. The explosive demolition video, now live on YouTube, showcases a cinematic moment generating buzz. Fragments of the sign will be auctioned on the DitchIt app, with proceeds supporting the Center for American Entrepreneurship.
About DitchIt
DitchIt is a community-first local marketplace built for everyday buyers and sellers. Unlike traditional platforms, DitchIt is ad-free, fee-free, and designed to keep transactions simple and fair. Founded in 2024, the DitchIt app is available for iOS and Android. For more information, visit ditchit.com.
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